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Rebisco, ang sarap ng filling mo ~
Every millennial who grew up watching television would know the tune of this catchy ad about Rebisco crackers. In fact, these products are very close to our hearts since these have also been tried and tested by our parents. Imagine 55 years of producing local snacks! Who doesn’t have fond memories of munching on the creamy goodness of (1) Marie as a child? Or opening their baon to find staples such as (2) Rebisco Sandwich, (3) Rebisco Crackers, and (4) Hansel?
Today’s kids and kids-at-heart have a lot more to choose from—biscuits and crackers like Rebisco Sandwich, Hansel, and (5) Combi; cakes and breads like (6) Fudgee Barr and (7) Topps; chocolates and wafers like (8) Choco Mucho, (9) Krimstix, and (10) Superstix; nuts and seeds like (11) Ding Dong and (12) Happy; chips and curls like (13) Funky, (14) Potato Plus, and (15) Pop-O; and candies and gums like (16) Lipps, (17) Chubby, and (18) Judge. Can you keep track of how many you’ve already tried?
As the well-loved snack giant celebrates its 55th anniversary, we’ve come to learn that Rebisco not only looks back on its legacy but more importantly, gears up for bigger plans as it continuously grows its business and expands its market.
One such product innovation is the country’s first commercially packaged donut, (19) Doowee Donut – a personal favorite, which was created for a growing market with a limited snack budget and access to popular donut shops in malls.
Another unique product is (20) Mr. Keso, a savory candy filled with a delicious cheese filling that remains to be the first—and only—of its kind in the local market. This sweet-savory treat was named as one of the three Nielsen Southeast Asia’s Breakthrough Innovation Award winners in 2016 for Rebisco’s thoughtful combination of research, marketing, and consumer insight in developing and launching the product.
The launch of (21) Hansel Premium Matcha, a limited-edition twist to one of Rebisco’s classic brands, further illustrate the company’s commitment to innovation. The product took the popular matcha trend straight from social media and digital magazine features to the production floor and the marketplace. Thanks to the efficiency of product development and on-point marketing, Hansel Premium Matcha took Philippine Facebook by storm and became viral within a few hours of launch.
“Our company’s desire for continuous innovation has empowered us to increase efficiency, improve product quality, and test new concepts with record speed and accuracy,” said Rebisco President Jonathan C. Ng. “The preferences and market behaviors of the Filipino consumer are evolving swiftly and we want Rebisco to continue being their brand of choice for snacks and light meals.”
What started as a small neighborhood bakeshop in San Juan is now a homegrown empire. Buoyed by the triumph of various snack products, Rebisco has explored other markets where it can bring its successful production and business models, as well as the company’s reputation for stellar quality and affordability.
The company continues to expand its offerings to other food categories like ice cream with (22) Creamline– cream bars, pinipig bars, and ice cream cones; spreads with (23) Happy Peanut Butter and the (24) Rebisco Yema Spread, and beverages like the (25) Chalife Milk Tea.
“As we celebrate our company’s 55th anniversary this year, we want to express our gratitude to generations of Filipinos who have always loved our products and our people who have worked tirelessly to help us achieve milestone after milestone throughout the decades. Rebisco will continue to make deliciously delightful meals for everyone, every day,” Ng added.
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