Kantar Worldpanel, one of the world’s most trusted consumer research firms, gave the number 9 Most Chosen Food Brand spot to Rebisco in its fifth Brand Footprint study, a prestigious list highlighting the 50 most popular food brands in the Philippines.
The study uses an innovative metric called Consumer Reach Points (CRP) which measures every time a consumer chooses a brand. It measures how many households are buying the brand (penetration) and how often are they purchasing it (frequency). CRP representatively captures the choice of Filipino shoppers as the study is based from their actual purchases.
The study analyzed a total of 18 million shopper decisions of 24 million Filipino households, covering 460 brands between October 2015 to October 2016.
Knowing that most Filipino consumers choose Rebisco among the other 459 food brands in the local market is something that can always make us beam with pride and delight!
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