Rebisco added a feather to its cap as the snack food giant received a Bronze Award for Rebisco Sandwich's Tres Hermanos TVC from the prestigious Araw Values Awards during the awards night last November 29, 2016 at the Dolphy Theater, ABS-CBN Compound. Now on its 10th year, the awards giving body has remained the benchmark by which Filipino creative excellence in promoting values in advertising is measured.
Video games become full-on battles, jamming sessions turn into rock concerts, jokes lead to never-ending laugh trips. Even snacking together can lead to something more--as seen with the three brothers in the ad. Their bond, forged over moments built while enjoying their favorite snack, is tested by the distance that comes with growing up, and yet made stronger by the tradition they live by.
The TVC, a brainchild of Rebisco and well-known ad agency Publicis Manila, was entered under the category of branded communication upholding the value of Reverence for Family Unit, Marriage, or Responsible Parenthood, one of the awards' seven cornerstone values.