Feb. 27, 2017
Once again, three of our flagship brands namely Rebisco, Hansel, and Fudgee Barr, were included in Kantar Worldpanel's Brand Footprint 2016, a prestigious list highlighting the 50 most popular fast-moving consumer goods (or FMCG) in the Philippines.
The three brands, each being around in the market for more than ten years, have moved up significantly compared to when these were mentioned in the same list two years ago.
Rebisco now takes the 26th slot (former ranking of which is at 29th place);
Hansel is currently in the 37th (six ranks higher than its former ranking of 43rd), and was also noted as one of the few Toprisers in the list; and,
Fudgee Barr at the 41st place (compared to its ranking of 45th slot in 2014).
This ranking means that from all the consumer goods available in the local market in 2015, these three brands were part of those bought by the most consumers, the most often. Now that's some delightful news that we can be proud of today and beyond.
The Brand Footprint 2016 was rounded up By Kantar, one of the world's most reputable consumer research firms.