To achieve this, we shall:

  • Explore and enter new markets to build and intensify our business.
  • Innovate our products and services to meet the dynamic need of consumers.
  • Ensure availability of our products in all channels of distribution.
  • Develop our capability in people, systems and productive work environment.
  • Constantly seek improvement and upgrade abilities to achieve international standards of quality and cost-effectiveness.
  • Provide support in the communities where we operated to contribute and be part of Nation Building.